FaZe Clan renews McDonald’s USA partnership

Date:


Image credit: FaZe Clan

North American esports organisation FaZe Clan has renewed its partnership with McDonald’s USA.

The deal will see both brands launch new initiatives and ‘double down’ on previous campaigns. The partnership will feature exclusive original content and IP featuring a range of FaZe Clan talent.

Moreover, FaZe and McDonald’s ‘Spotlight’ series is expected to return alongside the ‘Friendsgaming’ campaign. According to a release, the Spotlight series recorded over 2.4m viewers, while the ‘Friendsgaming’ event garnered 300,000 live viewers.

Both FaZe Clan and McDonald’s will be featured at US gaming convention PAX West, with content creators JSmooth, Mew and Santana hosting an onsite meet-and-greet for fans. 

The partnership, which first began last yearin particular focuses on creating opportunities to connect with the younger generation of gamers within the United States. The collaboration will also look to elevate voices of underrepresented groups in the gaming industry through the use of content activations capturing some of the stories of FaZe Clan members.

Following the company’s public listing earlier this year, FaZe Clan has been incredibly active commercially. Since its listing, the organisation has secured partnerships with DoorDash, Disney, Ducky, Current and the NFLamong others.

esi london 2022
ESI’s flagship conference is coming back to London in September. To buy a ticket or find out more, click here.

Last year, McDonald’s also participated in FaZe Clan’s ‘FaZe Member for a Day’ campaign by changing its Twitter profile to ‘FaZe McDonalds’.

Veronica Thompson, Director of Cultural Engagement and Activations at McDonald’s USAcommented: “Collaborating with a gaming platform of FaZe Clan’s influence and credibility provides a unique opportunity for us to collaborate on original programmes that honour the diverse interests of our fans.

“We’re excited to continue our partnership with FaZe Clan this year as we deepen the engagement between McDonald’s brand and gaming fans.”

Tom Daniels

Tom has been part of Esports Insider’s team since October 2020 and is currently the platform’s Editor. When not playing Football Manager, he enjoys reporting on the mobile esports scene as well as the betting sector.





Source link

Share post:

Subscribe

Popular

More like this
Related

GOT7’s BamBam’s Hilarious Reaction To Jay B Flashing His Abs Is So Him

BamBam always has something to say! ...

University of Chicago student organization hosts ‘BIPOC-only’ discussion about race on campus

A student organization at the University of Chicago...

Cooper Rush leads Cowboys to 3rd straight win, gets big boost from defense

The Dallas Cowboys remained undefeated with Cooper Rush...