7 Best Email Marketing Services for Small Business (2022)

Is email marketing going to be a top priority for your company in 2022? Do you want to know what the greatest email marketing software is? Choosing the appropriate email marketing service can have a big impact on your marketing campaign’s success. In this article, we’ll go over the top seven email marketing services for small businesses and compare them. For small businesses, email marketing is one of the most cost-effective marketing strategies. Email marketing generates a 4300 percent return on investment (ROI) for businesses in the United States, according to the Direct Marketing Association. This is due to the fact that email marketing is simple to use, provides you complete control, and allows you to communicate directly with your customers.

1. Constant Contact

Constant Contact is one of the world’s most popular and fastest-growing email marketing services. It’s also the most user-friendly email marketing service for beginners. Manage your email lists, contacts, email templates, marketing calendar, and more with ease. Unlimited emails, easy tracking and reporting, built-in social media sharing features, free image library, list segmentation, Facebook ads integration, and a sophisticated eCommerce integration for Shopify stores are all included with each account. Email Plus memberships also include advanced features like email automation, drip marketing, surveys & polls, coupons, online donations, and subject line A/B testing, all of which help you send targeted emails and increase your open rate.

 With live chat, phone calls, email, community support, and a large collection of useful materials, Constant Contact provides unrivaled customer service. They offer in-person live seminars across the United States in addition to online training. This enables small business owners to quickly grasp the fundamentals of email marketing and use it to build their company like a pro. Constant Contact is the best email marketing service for small businesses and startups for all of the reasons stated above.


2. SendinBlue

SendinBlue is a business-focused SMS and email marketing platform. They are one of Europe’s most rapidly developing email marketing platforms. It’s a simple platform with great capabilities for creating visually appealing and engaging emails. Their easy-to-use drag-and-drop email editor is ideal for those who are new to email marketing. Beginner-friendly marketing automation capabilities are included in SendinBlue, allowing you to send transactional emails, set workflows for automatic follow-up emails, and segment users. 

It may also use AI algorithms to determine the optimal time to send bulk emails, ensuring the best email deliverability. SendinBlue provides an email marketing package with unlimited contacts that is entirely free. Their free subscription allows you to send up to 300 emails every day, but they will brand all of your emails. They just upgraded their premium plan to incorporate more advanced tools such as a landing page builder, live chat, sales CRM, and Facebook ad integration. 

As a result, users now get greater value for their money. You may also utilize SendinBlue’s SMTP bulk email marketing solution to send automated or transactional emails from your WordPress site. You don’t need this for email marketing campaigns, but if you have a large website and want automatic real-time content-based emails, it’s a good feature to have.


3. Drip

For eCommerce, bloggers, and digital marketers, Drip is a strong enterprise email marketing tool. They provide a variety of solutions to help with marketing automation, sales funnels, and personalisation. All popular website builders, including WordPress and WooCommerce, are seamlessly integrated with their email software. This makes it simple to add pop-ups and opt-in sign-up forms to your website and collect more leads. Drip’s clever marketing automation capabilities, smarter email segmenting, split testing features, list groupings, and a visual automation workflow builder set it apart from competitors like Campaign Monitor. 

These tools enable you to reach out to specific clients on your email list in order to increase sales. Live chat support, webinars, automation training, extensive courses, free guides, and superb documentation are all available through Drip. We use Drip for a number of our businesses because it enables us to send mass emails while also interacting and engaging with each consumer on a personal level with their clever eCommerce marketing automation. 

Their eCommerce revenue attribution feature tells us how much income each email marketing campaign generates. Drip is the best email marketing software for eCommerce websites and business owners who want more complex capabilities to improve their marketing efforts, despite the fact that it’s a little pricy. They just added SMS notification as a feature to all plans, allowing you to communicate with your customers via email and SMS. For store owners, this makes them a true all-in-one email marketing platform.


4. HubSpot

HubSpot is one of the most well-known CRM and email marketing softwares on the market. Their email marketing service is completely free to use and includes a variety of strong automation capabilities that can help you build your business. You may design a completely unique newsletter using their simple drag-and-drop email builder and a variety of templates that match your brand’s personality and colors. 

You may customise your emails for each subscriber depending on things like device kind, country, list membership, or any other specific information you have about the particular subscriber thanks to the direct interface with HubSpot CRM. Send time optimization, high email deliverability, A/B testing, extensive performance statistics, marketing automation, drip programs, and more are all included in HubSpot.


5. ConvertKit

For professional bloggers, authors, and marketers, ConvertKit is a powerful email marketing tool. It is both simple to use and tremendously powerful. ConvertKit’s one-of-a-kind feature is that it lets you quickly offer content upgrades and incentives alongside email registration forms. It also has simple auto-responders that allow you to send drip emails from their emailing service. You can quickly split your subscribers into those who are interested and those who have already purchased using ConvertKit. 

This helps you enhance conversions by sending personalized automated emails. This is known as targeted email marketing in the marketing world. They include a/b testing, gorgeous email templates, a landing page builder, smart workflows, and other things you’d expect from a top-tier email marketing solution. ConvertKit provides email-based assistance and has a large knowledge base with excellent learning resources.


6. AWeber

AWeber is one of the world’s oldest and most well-known email marketing service companies. They provide a variety of tools for managing email marketing for small and medium-sized enterprises. It’s simple to get started with AWeber. It integrates with the majority of systems, including WordPress. See our complete guide on connecting AWeber to WordPress for more information.

 You’ll have access to ready-to-use HTML email templates, list management, autoresponders, a/b testing, and complete email tracking. Other sophisticated email marketing tools offered by AWeber include AMP emails, automatic RSS-to-email for blogs, and subscriber segmentation based on tags. Live chat, phone help, email assistance, live webinars, and a large collection of how-tos and tutorials are all available as support alternatives.


7. Mailchimp

Mailchimp is one of the most prominent email marketing service providers in the world, owing to the fact that they give an email marketing service plan that is always free. Mailchimp has a drag-and-drop email builder, autoresponders, contact segmentation into groups, and simple analytics tracking. It also allows you to configure delivery times based on the user’s timezones, as well as geolocation-based segmenting. MailChimp can be readily integrated with WordPress, Magento, Shopify, and a variety of other platforms. 

If you’re using WordPress, visit our comprehensive guide on integrating Mailchimp with WordPress for more information. When compared to other providers on our list, such as HubSpot, Drip, or ConvertKit, Mailchimp’s marketing automation tools are extremely limited. Mailchimp has attempted to introduce several “advanced” capabilities in recent years, but based on my testing, they aren’t actually advanced. Email, live chat, and a comprehensive instructional knowledge base are all available for Mailchimp support. 

However, their customer assistance is frequently delayed and falls short of Constant Contact’s level of care. Mailchimp is a free plan that allows you to send 10,000 emails per month to up to 2,000 subscribers for an indefinite period of time. Because you don’t get capabilities like send-time optimization, advanced segmentation, multi-variate testing, and so on, this plan is rather limiting. In addition, you must include their logo in your email. Last but not least, help is limited to email only, which is good if you’re a hobbyist, but if you’re running a professional business, you need dependable support.


Email Marketing Software FAQs


Which is the best free email marketing service?

A majority of email marketing platforms have free tiers with restricted functionality. SendinBlue is the greatest free email marketing service since their free plan has no limit on the amount of subscribers. Free email marketing service options are also available from HubSpot, MailerLite, and MailChimp.


How much does email marketing cost?

The cost of email marketing will be determined totally by the number of subscribers you have, the total number of emails you send every month, and the email platform you utilize. Small businesses should expect to spend between $20 and $300 per month on email marketing if they manage their own campaigns. If you hire an email marketing agency, your monthly costs could be as high as $500.

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